The BUBS story
The year is 1992. Somewhere in the area around Huskvarna, a family mortgages their home to start making candy. The family is called Lindström and they have been owner of the company until 2023 when Orkla Confectionery & Snacks bought Bubs. Why BUBS? The name comes from the initials, Bernt, Ulrik, Birgitta and Stefan. Together, they have been the driving force in making BUBS a well-known and beloved brand.